Around 1.5 million tourists visit Southend-on-Sea each year to attend the diverse range of cultural activities Southend-on-Sea Borough Council and partners offer. Research tells us that for every £1 we invest in cultural activities roughly £6 is returned to our economy.
Tourism remains a vital component of the town’s economy and the benefits of hosting Poppies: Wave, which is expected to draw thousands of visitors to the town, will be felt by local businesses and therefore local employment.
During times of austerity, it is even more important that Southend-on-Sea Borough Council explores and considers every opportunity to invest in a diverse range of areas, including culture, which will showcase what makes Southend-on-Sea a great place to live and visit and to attract increased visitors and further long-term investment into the area.
The benefits of hosting Poppies: Wave in Southend will also be felt by many of the Borough’s schools and students, who have already made arrangements to bring their students to the sculpture to appreciate the stunning art work, and to learn more about the important history of Gunners Park.